Interactive & engaging
Football fans have always loved making predictions. Whether it's who will win the match, who scores first, or how the ranking will look by Sunday. It's in our nature to guess, to compete, and to win bragging rights. Yet, existing platforms feel transactional and cold, where you're competing against a bank that always wins.
Community first
Better United reinvents football predictions by putting the community at its heart. It’s not about beating the odds, it’s about beating your friends. With Better United, fans from around the world challenge each other in playful, gamified poules built around real fixtures and real communities.
Vision
Our long-term vision is clear: to become the most engaging, social, and responsible sports prediction platform on the planet. Starting with football, we aim to expand into other sports and territories, giving fans a new way to experience the game they love.